The Psychology
There is only one reason why people do not buy a property – FEAR.
There is only one reason why people do buy property – CONTROL.
So if you want to get on the property ladder you need to eliminate your fears and want to take control.
People’s Fears
They’re a number of fears that people have which are fully justified. They are not dissimilar to what business people face when appraising a potential investment. These are called risks. The difference between the ordinary person and a business person is that a business person:
So to get on the property ladder you need to:
Fortunately for you I’m not going to ask you to think up all the fears involved in buying a property, how to overcome these fears and calculate the overall fear factor. I am going to tell you this!
Unfortunately for you I am not going to decide for you whether to buy a property or not because I am not you! However, I will present a very strong case to you and I will recommend that you buy a property - but the ultimate decision rests with you.
The Fears and How To Overcome Them
With every fear you can take what I call Countermeasures which overcome each fear. A countermeasure is an action you take to counteract each fear. No countermeasure is fool-proof otherwise the fear would not be a fear purely by its definition as it could be fully overcome.
There will still always be an overhang of fear albeit a lot less than the starting fear. This is what I call Residual Fear. The residual fear is therefore still present even after the countermeasure and thus is a real fear. You can take further countermeasures to reduce this residual fear but it depends on how far you want to go.
There will always be residual fear however. An example of residual fear that cannot be eliminated is the destruction of your house if there was a war. No insurance company will take on this risk. The only way you could mitigate this risk would be to build a bomb proof shell around your house – but this would be impractical and probably cost more than your house itself!
The fears, countermeasures and residual fears in buying a property are:
Real Life Examples
Overall Fear
To calculate your overall fear is to gather all the residual fears that remain. To do this you:
So for example if you had the following fears and were willing to take the following countermeasures then your overall fear is all the contents of the residual fear column:
So the overall fear is that if you needed to let the property out the tenant didn’t pay, the property falls in value below what you paid for it, the property becomes unsaleable and you can’t pay the mortgage on time.
If you are happy with this overall fear then you will buy a property. If you are not then you won’t buy a property. If you are not happy with the overall fear then I suggest you take more countermeasures so that your overall fear is reduced to a level that you are happy with.
But to take on an overall fear there must be some benefits! This leads on nicely to the benefits of owning a property.
The Benefits Of Owning A Property
The reason why people take on the ‘pain’ or overall fear of owning a property is because of the ‘pleasure’ or benefits of owning a property. It’s the simple pain pleasure principle. If the pleasure can outweigh the pain then we take action.
So we’ve identified the pain element – so what’s the pleasure? Here are some of the benefits of owning a property that override the overall fear of owning a property:
I have to be honest. I decided to own my first property based on the four reasons above rather than any of the eight fears listed above. It just seemed to make sense. With hindsight I should have considered the eight fears as I would have chosen a different property that I chose - and made a lot more money. But I cannot complain. Even though my property hasn’t trebled or quadrupled in value, as it would have done if I had followed my own advice, I still own my first property, which is rented out, that earns me a steady income now.
I hope you can see from the above that not owning a property is worse than owning a property. Obviously owning an asset, like property, carries a certain degree of risk and responsibility but the pleasure clearly outweighs the pain.
I hope I have convinced you into buying your first property. Now to the next part – actually buying one!